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PALM BEACH GARDENS, FL. Feb. 11, 2010 -The lush green of BallenIsles’ historic championship golf courses was dotted in pink on Thursday, Feb 11, as the annual Play for P.I.N.K. Golf Tournament, benefiting The Breast Cancer Research Foundation at BallenIsles Country Club, teed off.

Organized by the BallenIsles Ladies 9 Hole Golf League, the tournament supports the national efforts by the non-Profit Play for P.I.N.K., which raises money for breast cancer research through ‘PINK’ fundraising events around the country. Golfers and golf carts were adorned in pink in support of the Foundation’s mission.

“It’s been an incredible team effort and the results are a reflection of this. We’ve surpassed our previous fundraising efforts in support of all the hard work that Play for P.I.N.K. and The Breast Cancer Research Foundation are doing to battle this dreadful disease,” said Linda Hornsby, Committee Chair for the Ladies 9 Hole Golf League.

The Play for P.I.N.K event at BallenIsles raised a total of $$39,292.00.

In addition to a Play for P.I.N.K. scramble and putting contest, the fundraising event included a golf cart ‘parade for pink’ with prizes awarded for the best decorated golf carts, a silent auction, brunch and fashion show.

Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology, Knowledge) is a grassroots fundraising organization of volunteers using lifestyle and sporting events to raise funds for breast cancer research. Administrative costs for the non-profit are underwritten by Bloomberg, Estee Lauder and Wilson.

“Play for P.I.N.K. has raised a total of $18.75 million dollars for breast cancer research to date and we’re very grateful to BallenIsles and the Ladies 9 Hole Golf League. Tournaments like theirs help us continue our mission to donate 100% of all proceeds to The Breast Cancer Research Foundation to fund the world’s top researchers,” said Laura Lassman, President of Play for P.I.N.K.

On Tuesday, February 23, the Women’s Golf Association at BallenIsles will stage another fundraising Play for P.I.N.K. tournament that includes a specialty cook book sale of ‘pink ribbon recipes.’ Other philanthropic efforts by BallenIsles Members’ include Harmony House, Race for the Cure, local food banks, Holiday Joy Drive, the seasonal toy drive held in conjunction with the Palm Beach Gardens Police and Fire Departments, and next month’s Arnie’s Army Golf Tournament in support of the campaign led by Arnold Palmer and benefiting the Prostate Cancer Foundation.

MEDIA CONTACT:
Mark Hopkinson
NewsMark Public Relations
561-852-5767
mhopkinson@newsmarkpr.com