Case Studies
Every Client, A Story Worth Telling.
We approach each client’s enterprise as an ongoing news story — shaped to attract audiences from Main Street to Wall Street, and from headline to feature.
“The art of crafting a great story — and the journalistic persistence to place it where it matters most.”
This selection of case studies reflects the breadth of sectors NewsMark Public Relations serves and the depth of strategy behind each campaign. Each was built on a single premise: every client has a story the right editor will want to tell.
Cause Related Representation
After interviewing a number of national PR firms, the Verified Voting Foundation selected NewsMark PR to raise media awareness for election integrity.
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Stephen Burrows — New York Fashion Icon
Tasked with publicising the return of a legendary NYC fashion designer — and delivering coverage that matched the stature of the client.
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BallenIsles — Charity, Lifestyle & Good Management
When BallenIsles retained NewsMark PR to raise awareness for its community role, the challenge was finding the angles that resonate beyond the membership.
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Disney Mouse Casts a Large Shadow
Faced with what it believed to be “unfair business practices” at Orlando International Airport, GOLA retained NewsMark PR to take their battle with Disney into the headlines.
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Law Firm Reputation — Making Investor Advocacy Newsworthy
This law firm turned to NewsMark Public Relations over a decade ago. The resulting campaign spans major news outlets and continues to generate new cases.
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“NewsMark PR’s powerful strategic writing and proactive PR counsel helped catapult our issue into the headlines in our battle with Disney.”
Mike McKenzie
Founder, Wheels to Wings
Former President, GOLA
★★★★★
“Mark Hopkinson’s work on our issues with Disney — which required real diplomacy — made NewsMark Public Relations a perfect fit for our media outreach strategy.”
Randy Terranova
President
Greater Orlando Limousine Association