Generative Engine Optimization
Digital Strategy That Works Today — And Stays Ahead of Tomorrow.
We partner with businesses on a flat monthly retainer to handle the work that drives real growth. No hourly billing. No surprise invoices. Just a dedicated team moving your brand forward.
Become a ClientGEO
Generative Engine Optimization
Get your brand cited in AI-generated answers where your customers are already searching — across ChatGPT, Perplexity, Google AI Overviews, and beyond.
SEO & Content Strategy
Build Lasting Organic Visibility
Authoritative, structured content that earns trust from both search engines and AI systems — built around the topics that matter most to your audience.
Brand Positioning
Define How Your Business Is Perceived
Consistent, compelling narratives across every channel — because AI reads how you're described across the web, and weak messaging means diluted positioning in AI outputs.
Reporting & Insights
Clear, Actionable Data on What's Working
Monthly reporting that shows exactly where you're gaining AI visibility, which citations are driving results, and where to push harder.
Not sure where you stand today? We'll show you exactly where AI is — and isn't — citing your brand.
Get Your Audit →Why a Flat Retainer
Incentivized to deliver results.
Not to bill more hours.
Your flat retainer covers everything — strategy, execution, and the emerging services like GEO.
Let's Talk
Building For What's Next
Adrien Hopkinson
Head of Generative Engine Optimization · GEO · Conversational AI · Product Strategy
Adrien doesn't just follow where AI is going, he's been building inside it for years. As a former Senior Technical Product Analyst at ConverseNow.AI, he worked directly with executive leadership to drive product innovation and revenue growth for one of the leading conversational AI platforms in the quick-service restaurant industry.
After expanding his lens into financial technology through a partnership role at Requite Microfinance, Adrien founded PauseThink Solutions in 2026 to help businesses adapt to a rapidly shifting digital landscape. His thesis: the brands that understand how AI thinks will be the ones AI recommends.
At NewsMark Public Relations, Adrien leads our GEO practice — ensuring your business gets cited in the AI-generated answers that are relied on by your customers.